Viber & SMS Business Messaging Trends 2021
The advent of smartphones and tablets has revolutionized the way consumers interact with e-shops, with these devices now serving as the primary means of communication for online shopping. According to Adobe, a significant portion of consumers use their smart devices to stay informed about products and to make purchases. As 2021 unfolds, businesses face new challenges, necessitating increased innovation and creativity to stay competitive.
Below you can see a few tips to improve your Viber & SMS campaigns:
The main advantages of using bulk SMS and Viber messages are that they allow companies to communicate personally and directly with your customers. Apart from making communication personal, messages also create a more intimate and engaging communication experience. There are various ways to communicate with your customers via SMS and/or Viber. Check a few of them in more detail:
- Customer Service
Viber & SMS messages are a very effective way of customer service. Purchase confirmations, delivery methods, and order status are just a few types of bulk messages that can be sent within customer service activities.
- Branding
As businesses look for effective ways to reach new customers, Viber and SMS messages have become popular channels for branding. These platforms offer direct and personal communication, making it easier to engage with potential and existing customers.
- Loyalty Programs
Building long-term relationships with customers is crucial for every business. According to Forbes, businesses are investing 30% more in loyalty programs. For SMS & Viber, this means messages with loyalty offers to VIP customers and messages for collecting points using respective codes.
- Automated Viber & SMS Messages/strong>
The purpose of automated messages is not only to save effort and time but also to have immediate relevance of the message to the recipient. Indicative examples include automatic communication after cart abandonment with a product, order confirmation, or appointment reminders.
- Personalized Viber & SMS Messages/strong>
A significant percentage of consumers report that they do not open messages that do not personally concern them. This trend underscores the importance of tailoring Viber and SMS messages to match the specific needs, interests, and demographics of the audience.
- Integration of Viber & SMS Messages with Other Communication Channels
Omnichannel experience should be at the heart of customer communication in 2021. Viber & SMS messages will be increasingly integrated with other communication channels such as email, social media & blogs and will work in combination to enhance the effectiveness of online campaigns.