Tips for Successful Black Friday Campaigns
SMS & Viber messages are the ideal solution for contactless communication!
Absolutely, the ongoing pandemic and associated lockdown measures have presented businesses with unprecedented challenges, particularly regarding how they reach and engage with their audience. In this digital landscape, leveraging all available communication channels effectively has become crucial for the success of marketing campaigns.
Check out below tips that will help your SMS & Viber campaigns:
- VIP Discounts & Offers:
Apart from the usual Black Friday discounts, it's the perfect time, within the framework of your loyalty programs, to make an exclusive offer to reward VIP customers.
- Emphasis on Emotion:
Recognize the special period we are going through. Address the need for a change in mood. Messages emphasizing in emotion increase, according to research, the response rate by 60%.
- Personalized Communication:
Identify those who have not purchased for over 3 months or have left a product in their cart and refer to them personally.
- Monitoring Reports:
Monitor the effectiveness of each of your campaigns. Adjust the message content or even your offer according to its effectiveness.