Do's & Don'ts for effective Black Friday SMS Campaigns!
Black Friday is one of the most significant days for sales and marketing!
Seize the opportunity and boost your sales by leveraging the power of SMS communication!
SMS Marketing is integral part of your strategy for the biggest discount celebration, and you want to maximize its potential. However, in your haste, you may make mistakes that hinder the spectacular increase in your sales!Learn the Do's & Don'ts for effective Black Friday SMS campaigns:
Don't:Send generic messages that do not align with the specific interests of your customers.
Do: Segment your contact list based on customer preferences and send personalized campaigns.
- Τiming
Don't:Send messages at inappropriate times or overlook time zones, which can lead to ineffective campaigns.
Do: Schedule your messages to be sent at times when your audience is more likely to be available to respond.
- Offers
Don't:Communicate the offer or discount and the redemption method unclearly.
Do: Ensure your messages are concise and provide all necessary information in a straightforward manner.
- Μobile unfriendly Landing Pages
Don't:Create landing pages that are not mobile-friendly, which can lead to cart abandonment.
Do:Make sure your website and landing pages are mobile-friendly and easy to navigate.
- Opt-In/Opt-Out
Don't:Neglect to provide instructions for recipient consent, which can lead to recipient dissatisfaction.
Do: Ensure your messages include clear instructions for obtaining explicit consent, as required by GDPR.